According to Wikipedia, Facebook Connect, "a set of APIs from Facebook, which allows users to third party websites, applications, mobile devices, gaming systems and log in using their Facebook identity." The advantage of using FB Connect may share information from blogs or multimedia sites with friends and the information they want to post their profile. After the FB connection benefits for business 'website, because the drive more traffic to the site and allow to advertise on users' profiles. Often sites like Digg or Vimeo allows users to log in to access features not available to others.
For customers, using Facebook Connect is simple. If their business web site, there will be a login FB button that allows them to log into the site with their FB account. Thus, companies will have access to basic services and user profiles at any time, email address, and the ability to update status, notes, photos or videos on his / her wall. The company has the opportunity to ask any combination of this information as a condition for any additional benefits offered to users Facebook Connect. For example, CNN, Forum use FB Connect users on current events and policy to discuss with their friends on the site. Interactive feature is a stronger relationship to customers, giving them the opportunity to debate and discuss with people they know as opposed to strangers. Video-sharing website YouTube simplifies the process of sign-ups for users and FB has the additional advantage like the users and uploaded to their news feed. This makes it easier for them to directly share interesting videos with people in their network.
For entrepreneurs who are interested in integrating Facebook Connect into their pages, there are many sites with the process step-by-step, including those in Devtacular.com. Because there is sufficient knowledge of coding required to add this feature, you must hire developers, although Facebook does not provide access to the web developer tools. Additional benefits of the work once more features for your customers to rate your business, ask questions and post comments.
If your company uses Facebook Connect, beware of taking too much liberty with customer data. Although you may want to use customer information for marketing, many people will be angry if you start placing ads on their walls, or e-mail. Most people leave their profile information to the added features on the website to get, not because they were too excited about the brand. User mailboxes with advertising or spamming company updates, showing lack of respect from your customers right to privacy. If your customer base will support the status updates, photos or videos posted on the wall, it's a great way to advertise, but do not forget them when you stop a negative reaction. Having a Facebook application allowing users to comment on the company's walls and in discussions in which they can provide feedback on the company's policy on social media and advertising to take part. Although it might be useful for feedback, they also require damage control when the flow of negative comments about a particular issue.
Google Friend Connect is now competing with Facebook Connect for supremacy in gaining access to special features from many sites. The advantage of Google Friend Connect size is much larger audience than Facebook, because it is open to a site, social networking service that uses OpenID for authentication. Some of the larger sites that use OpenID, apart from Google, AOL, BBC, MySpace and Yahoo. Another advantage is that Google's Friend Connect users do not have to belong to social networks as a qualifier only to have a Gmail account. Finally, for entrepreneurs who have a lot of technological knowledge in the field of web development Google Friend Connect is more user friendly, although users have complained about having a large number of bugs.
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